Digital Marketing Master Class

Curriculum covering Digital Marketing Fundamentals for Digital Marketing Master Class. Topics include: • Introduction to Digital Marketing • What is Digital Marketing? • Traditional Marketing vs Digital Marketing • Digital Marketing Channels • Customer Journey & Marketing Funnel • Digital Marketing Strategy Planning • Understanding Target Audience • Competitor Analysis • Digital Marketing Tools Overview • Google Marketing Tools • Social Media Platforms • Analytics Tools • Design Tools • AI Marketing Tools

Curriculum covering Website Development & for Digital Marketing Master Class. Topics include: • Landing Page Creation • Website Basics • Domain & Hosting • Website Structure • Website Planning • User Experience Basics • WordPress Master Level • WordPress Installation • Dashboard Management • Themes & Plugins • Website Customization • Pages & Menus • Forms Integration • Blog Setup • Website Security Basics

Curriculum covering Search Engine Optimization for Digital Marketing Master Class. Topics include: • (SEO) Master Level • SEO Fundamentals • What is SEO? • Search Engine Working Process • Google Algorithm Basics • SEO Ranking Factors • On-Page SEO • Keyword Research • Keyword Planning • Title Optimization • Meta Description • Header Tags • URL Optimization • Internal Linking • Image SEO • Content Optimization • Off-Page SEO • Link Building • Guest Posting • Social Bookmarking • Directory Submission • Forum Marketing • Backlink Analysis • Technical SEO • Website Speed Optimization • Mobile SEO • Sitemap Creation • Robots.txt • Schema Markup • Website Audit • SEO Tools • Google Search Console • Google Keyword Planner • Google Trends • SEMrush • Ahrefs • Ubersuggest

Curriculum covering Social Media Marketing for Digital Marketing Master Class. Topics include: • (SMM) • Social Media Strategy • Social Media Platforms Overview • Audience Research • Content Planning • Content Calendar Creation • Brand Building Strategy • Platforms Covered • Facebook Marketing • Business Page Setup • Facebook Content Strategy • Facebook Ads Basics • Audience Targeting • Instagram Marketing • Professional Account Setup • Reels Strategy • Hashtag Research • Instagram Growth Strategy • Influencer Marketing • LinkedIn Marketing • Personal Branding • Company Page Management • Lead Generation • YouTube Marketing • Channel Setup • Video SEO • Thumbnail Strategy • YouTube Growth

Curriculum covering Google Ads & Performance for Digital Marketing Master Class. Topics include: • Marketing • Google Ads Fundamentals • PPC Advertising • Google Ads Account Setup • Campaign Structure • Budget Planning • Search Ads • Keyword Selection • Match Types • Ad Copy Creation • Conversion Tracking • Display Ads • Banner Advertising • Remarketing Campaigns • Audience Targeting • Video Ads • YouTube Advertising • Video Campaign Setup • Performance Marketing • Lead Generation Campaigns • Sales Campaigns • ROI Calculation • A/B Testing • Tools • Google Ads Manager • Google Keyword Planner • Google Analytics

Curriculum covering Meta Ads (Facebook & for Digital Marketing Master Class. Topics include: • Instagram Ads) • Meta Business Suite • Business Manager Setup • Ad Account Creation • Pixel Setup • Events Tracking • Campaign Types • Awareness Campaign • Traffic Campaign • Engagement Campaign • Lead Generation Campaign • Sales Campaign • Advanced Targeting • Custom Audience • Lookalike Audience • Retargeting • Optimization • Campaign Analysis • Cost Per Lead • Conversion Rate Optimization

Curriculum covering Content Marketing for Digital Marketing Master Class. Topics include: • Content Strategy • Content Planning • Content Research • Storytelling Techniques • Brand Voice Development • Content Creation • Blog Writing • Copywriting • Social Media Captions • Email Content • Ad Copy Writing • AI Content Tools • ChatGPT for Marketing • AI Content Creation • AI Research Tools

Curriculum covering Email Marketing & for Digital Marketing Master Class. Topics include: • Automation • Email Marketing Basics • Email Marketing Strategy • Email Campaign Creation • Newsletter Design • Email Templates • Tools • Mailchimp • Brevo • CRM Basics • Lead Nurturing • Customer Journey Automation • Follow-up Campaigns

Curriculum covering Google Analytics & Reporting for Digital Marketing Master Class. Topics include: • Analytics Fundamentals • Google Analytics 4 (GA4) • Website Tracking • User Behaviour Analysis • Traffic Sources • Reporting • Marketing Reports • Campaign Analysis • Conversion Tracking • Performance Reports • Tools • Google Analytics • Google Tag Manager • Looker Studio

Curriculum covering E for Digital Marketing Master Class. Topics include: • Commerce Marketing • E-Commerce Basics • Online Store Setup • Product Marketing • Customer Acquisition • Marketing Strategies • Product Ads • Marketplace Marketing • Retargeting • Sales Funnel • Platforms • Shopify Basics • WooCommerce Basics • Amazon Marketing Basics

Curriculum covering AI Tools for Digital Marketing for Digital Marketing Master Class. Topics include: • AI Marketing Skills • AI Content Creation • AI Image Generation • AI Video Creation • AI SEO Assistance • AI Campaign Optimization • Tools Covered • ChatGPT • Canva AI • Adobe Firefly • AI Marketing Assistants

Curriculum covering Freelancing & Career for Digital Marketing Master Class. Topics include: • Preparation • Freelancing Skills • Client Handling